Strategic Acquisition Plan
Target: 150,000 B2C Users

The Target

150,000

Active B2C subscribers

The Leverage

0.300 DT

Per Day

The Approach

Omnichannel Acquisition
& Tangible Proofs

The Conversion Hack

Stop selling a service, sell immediate savings.

Before (Corporate)

"Discover Privilèges offers and enjoy discounts"

Low conversion rate

After (Impulse)

"Pay 0.300 DT,
save 26 DT on your movie."

High Conversion Rate

Proof by Numbers (Real Case)

Radio Acquisition

Listen to the segment

"Earn an extra yearly salary with Ooredoo Privilèges!"

Baguette & Baguette Menus

10% Discount = 5 DT in your pocket

4 Pathé Movie Tickets

30% Discount = 26 DT in your pocket

Shopping at Exist

15% Discount = 45 DT in your pocket

Daily Summary: 76 DT saved!

Proposal: Influencer Marketing (UGC)

Watch UGC video

"Summer" & "Back to School" Campaigns

Targeting: 10 Influencers = 1 / Week

Proposed Lineup

1

Mourad Rouge

6

Azizos

2

Oumaima (7amra)

7

Taiseer Ksouri

3

Halloulz

8

Fatma Bououn

4

Seif Botti

9

Rym Ghabri

5

Khouloud Moalla

10

Ryma Ben Aissa

Proof by Data

DASHBOARD

Active B2C Subscribers Evolution

92.5K

B2C Activations

92,500 ↗ 850%

Conv. Rate

74.5% ↗ 66%

Explosive Growth

+ 1,240 %

Active subscribers over the period

Massive Acquisition

+ 850 %

Direct B2C activations

74.5% Conversion Rate

Highly qualified audience: 3 out of 4 visitors subscribe!

The Ooredoo Multiplier Effect

If it worked for us, it will explode for you.

1. Proven Formula

Our acquisition strategy has proven itself mathematically and statistically in the field.

The Key Factor

X10

Multiply by 10

Our campaigns generated 92,500 activations. At the scale of your user base, the impact will be tenfold.

3. Goals Achieved

By applying these guidelines, we will easily hit the B2C target. We can even aim for a Million.

In-App Ecosystem: Access UX

❌ Current Flow

Secondary Menu

Deals

Friction: Hidden in Deals

✅ Target: Direct Access

First View

Home Page

Privilèges

Golden Rule: 3 clicks max

Omnichannel Communication Plan

Push & SMS Campaigns

In-App Push: 2 times / week

SMS Broadcast: 1 time / week

Urban Billboards

Concept: 1 Partner / Billboard

Immediate Drive-to-Store at POS.

Special Event: RAMADAN 2027

Period of extremely high consumption. Launch of a massive campaign to permanently anchor Privilèges into habits.

Roadmap & B2B Expansion

1

UX Validation
& Direct Access

2

SMS / Billboard
Rollout

3

150K Users
Migration

The B2B Segment (100k Users)

Creation of the Privilèges Bundle integrated as an exclusive perk in Business Fleet offers.

User Flow: Onboarding

1. Welcome Tutorial

2. Plan Selection

User Flow: Reactivation

1. Blocking Popup

2. Offer Selection

3A. Success

3B. Insufficient Balance

User Flow: Plan Change

1. My Profile