Strategic Acquisition Plan
Target: 150,000 B2C Users
The Target
150,000
Active B2C subscribers
The Leverage
0.300 DT
Per Day
The Approach
Omnichannel Acquisition
& Tangible Proofs
The Conversion Hack
Stop selling a service, sell immediate savings.
"Discover Privilèges offers and enjoy discounts"
Low conversion rate
"Pay 0.300 DT,
save 26 DT on your movie."
High Conversion Rate
Proof by Numbers (Real Case)
"Earn an extra yearly salary with Ooredoo Privilèges!"
Baguette & Baguette Menus
10% Discount = 5 DT in your pocket
4 Pathé Movie Tickets
30% Discount = 26 DT in your pocket
Shopping at Exist
15% Discount = 45 DT in your pocket
Daily Summary: 76 DT saved!
Proposal: Influencer Marketing (UGC)
"Summer" & "Back to School" Campaigns
Targeting: 10 Influencers = 1 / Week
Proposed Lineup
Proof by Data
Active B2C Subscribers Evolution
B2C Activations
Conv. Rate
Explosive Growth
+ 1,240 %
Active subscribers over the period
Massive Acquisition
+ 850 %
Direct B2C activations
74.5% Conversion Rate
Highly qualified audience: 3 out of 4 visitors subscribe!
The Ooredoo Multiplier Effect
If it worked for us, it will explode for you.
1. Proven Formula
Our acquisition strategy has proven itself mathematically and statistically in the field.
Multiply by 10
Our campaigns generated 92,500 activations. At the scale of your user base, the impact will be tenfold.
3. Goals Achieved
By applying these guidelines, we will easily hit the B2C target. We can even aim for a Million.
In-App Ecosystem: Access UX
❌ Current Flow
Secondary Menu
Friction: Hidden in Deals
✅ Target: Direct Access
Home Page
Golden Rule: 3 clicks max
Omnichannel Communication Plan
Push & SMS Campaigns
In-App Push: 2 times / week
SMS Broadcast: 1 time / week
Urban Billboards
Concept: 1 Partner / Billboard
Immediate Drive-to-Store at POS.
Special Event: RAMADAN 2027
Period of extremely high consumption. Launch of a massive campaign to permanently anchor Privilèges into habits.
Roadmap & B2B Expansion
UX Validation
& Direct Access
SMS / Billboard
Rollout
150K Users
Migration
The B2B Segment (100k Users)
Creation of the Privilèges Bundle integrated as an exclusive perk in Business Fleet offers.
User Flow: Onboarding
1. Welcome Tutorial
2. Plan Selection
User Flow: Reactivation
1. Blocking Popup
2. Offer Selection
3A. Success
3B. Insufficient Balance
User Flow: Plan Change
1. My Profile
2. Plan Selection